Amazon Music Live
About the project
Amazon Music partnered with Prime Video and the NFL to bring live music to Thursday Night Football. With a focus on Gen Z, hip hop, and Latin music audiences, we brought to life eight livestreamed performances from superstar artists featuring host 2 Chainz. Over 6.5MM fans tuned in to Amazon Music Live and over 8,000 fans attended the live shows in Hollywood.
Artists featured: Lil Baby, Megan Thee Stallion, Kane Brown, Lil Wayne, Anuel AA, A$AP Rocky, Anitta, and 21 Savage
my ROLE
Brand development, experiential marketing, fan and artist experience, VIP list and GA ticketing, influencer marketing, paid social marketing
Contributors
Agency Partners: DICE, Best Events, Made In Network, Gupta Media, Creed Media, Get Engaged.
Key Contributors: Ed Walker, Kyle Goldberg, Emma Boardman, Dana Kurth, Debra Weeks, David McDonough, Bruce Perlmutter, Andrew Sexton, Sierra Lever, Michael Pukownik, Jameka Pankey, Lynn M. Scott, Jamie Fullen, Katie Klein, Emily Hawcroft, Sabena Gupta, Melissa Somosky, Nicole Porter, Dee Turman, Ana Maldonado, Josh Kaster, Briana Claiborne.
Featured photographers: Jesse Lirola, Mickey Pierre, Diego Andrade.
what attendees had to say