EVENTS AND Experiential
Marketing
About the projectS
I’ve executed 18 in-person events and experiential pop-ups with Amazon. From owning the AWS Analytics presence at the largest tech conference in the world, AWS re:Invent, in 2019 to Amazon Music festival pop-ups at Dreamville, CMA Fest, Something in the Water, and Head in the Clouds, to partnering with Beyoncé’s Parkwood Entertainment for exclusive dance parties for fans around the release of her Club Renaissance album, I love bringing brands and brand partnerships to life with unique IRL experiences.
my ROLE
Large-scale event production, experiential pop-ups at existing events, brand partnerships, creative direction, project management, content creation, and more.
featured partnerships
BEYONCÉ’S CLUB RENAISSANCE
Brand partnership and event strategy for Beyoncé’s Club Renaissance dance parties in Los Angeles, sponsored by Amazon Music with exclusive merch.
HEAD IN THE CLOUDS 2022
Experiential and livestream set production for 88rising’s Head in the Clouds 2022 festival, exclusively livestreamed by Amazon Music.
Cma Fest 2022
Event production for the Amazon Music pop-up, meet and greets, and film screening at the 2022 Country Music Awards Festival in Nashville.
88rising X AMAZON
Brand partnerships and event production for the Amazon Music, Amazon Fashion, and AMP pop-up at 88rising’s Cloud Mansion during Coachella 2022.
FOR LOVE & COUNTRY PREMIERE
Event production for the premiere for Amazon Music’s first feature-length film, For Love & Country, at the Country Music Hall of Fame in Nashville.
DREAMVILLE 2022
Experiential and livestream set production, artist wrangling, and content creation at J. Cole’s Dreamville Festival 2022 in Durham, North Carolina.
Agency Partners: Clear As Day, House of Grey Events, IDEKO Productions. Key Contributors: Sierra Lever, Phylicia Fant, Jamie Fullen, Frankie Yaptinchay, Michelle Kammerer, Emily Cohen, Jenni Tay, Katie Klein, Emma Boardman, Tim Hinshaw, Jenny Levine. Featured Photographers: Will G. MacNeil.
What the fans had to say