Long Bay Beach Resort
About the project
When Long Bay Beach Resort reopened in 2021, I took on the role of relaunching the elevated brand and building a marketing strategy aimed at introducing Long Bay to a new generation - zillennials in urban cities. The marketing strategy included launching the Long Bay Instagram, paid ads across social channels and Google, brand partnerships with Frankie’s Bikinis, Mr. and Mrs. Smith Hotels, and Forbes, website design, and content creation for web and socials.
my ROLE
Brand identity development and consulting, brand strategy, social media (organic and paid), PR, content creation, brand partnerships, OTA onboarding and management, influencer marketing.
WHAT THE GUESTS HAD TO SAY