Content Marketing
About the projectS
Amazon Music’s Twitch Channel is the best place to watch artists perform live from the comfort of your home. From weekly City Sessions performances featuring the hottest new acts and old favorites performing new music for the first time, to exclusive livestreaming concert partnerships with the biggest artists in music such as Kanye West, The Weeknd, Summer Walker, and more, to new shows that cover music, pop culture, and important conversations in the industry such as We’ve Got Company, Rotation Roundtable, and Connected with Wayno, the channel that launched in 2022 keeps artists connected with their fans.
my work
I’ve spent the past two years marketing content on Amazon Music’s Twitch channel including programmatic shows and one-off concert performances. These content marketing campaigns include content creation, paid social ads, influencer marketing and blog seeding, OOH, display/OLV ads, and more.
featured Campaigns
Agency Partners: WMA, iHeartComix. Key Contributors: Adam Graham, Jamie Fullen, Monet Brazier
Drake x Kanye West “Free Larry Hoover”
In under 48 hours, I built and executed a marketing strategy across paid social ads, display ads, influencers, and OOH with the goal of getting as many eyes as possible on Kanye and Drake’s reunion concert “FREE LARRY HOOVER” live from the Los Angeles Coliseum in December 2021.
We've Got Company with marc rebillet
In March 2021, I helped launched We’ve Got Company hosted by Marc Rebillet, a talkshow inside of a sitcom livestreamed on Twitch. The show featured interviews, jam sessions, and surprises with Rebillet and guests Tenacious D, Dillon Francis, Erykah Badu, Alison Wonderland, TOKiMONSTA, Flying Lotus, and Wyclef Jean. The campaign included OOH in Brooklyn and Los Angeles, weekly paid social campaigns from host and guest handles, influencer marketing, OLV ads, and more.
the weeknd’s “the Dawn fm experience”
The Weeknd released his new album “Dawn FM” with a listening experience for friends and collaborators in Los Angeles. The entire event experience was livestreamed, so fans got to experience the new music before it was released. The marketing campaign included paid media and influencers and culture blog seeding.
CITY SESSIONS
Weekly live performances from Amazon Music offices in NYC, LA, and Nashville. These livestreams often align with an artist dropping a new album or performing new music live for the first time. Past artists include: Måneskin, Jelly Roll, Macklemore, Noah Kahan, RAYE, Warren Zeiders, Cavetown, Jacquees, and more. The marketing campaigns include content creation, paid media, and influencer marketing.
What the fans had to say