Amazon Music Breakthrough

About the project

The Amazon Music Breakthrough program is Amazon Music’s commitment to developing artists. Selected artists are given the marketing investment of a top tier artist with bespoke content development, digital marketing campaigns, and a handpainted mural in Brooklyn. The mural features art inspired by the music and story of each artist, created by developing illustrators and graphic designers. The mural campaign won two awards from the OAAA in March 2023- the OBIE Craft Award for Best Illustration and a Silver OBIE Award in the Billboards Category. These awards are “the advertising industry’s oldest and most prestigious honors for creative excellence inout of home advertising design.”

my ROLE

Program owner and creative direction for the Brooklyn mural, and Content Marketing lead for the Breakthrough program: content creation, digital marketing, and artist relations support.

Agency Partners: Jelly London, Overall Murals, Rapport/Initiative Media. Key Contributors: Lexi Cueva, Casey Cotton, Tony Ennis, Ryan Obermeier, Aaron Grimes. Artists featured: Remi Wolf, BRELAND, Benson Boone, SleazyWorld Go, Muni Long, Lolo Zouaï, BoyWithUke, and Yahritza y Su Esencia.

What the artists had to say

  • “Seeing this in real life was surreal… Thank you so much @amazonmusic for this beautiful mural, it looks better than the picture”

    -BRELAND

  • “ITS ME ON A WALL!! thank you @amazonmusic for having me as this months breakthrough artist & to the incredbile ppl who designed/painted this mural”

    -Lolo Zouaï

  • “What an indescribable feeling. That’s my f’ing beautiful azz face breh! Cool den a mf!”

    -Muni Long

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